Three Instagram Posts You SHOULD Create... even though they are "low-engaging"
Boost Your Instagram Strategy with These Underrated Post Types
Ever feel like you're caught in a never-ending chase for likes and comments? Well, buckle up, because we're about to flip the script on your Instagram strategy. Let's chat about something that might seem a bit counterintuitive at first.
Let's dive into the world of "low-engaging" posts – you know, the ones that don't rack up a ton of engagement like you would see on a viral, trendy Instagram Reel. Before you scroll away, stay with us, because these underdog posts are actually the unsung heroes of your Instagram game.
I'm talking about three types of posts that might not break the internet, but they'll definitely boost your business. They're the workhorses of your feed, quietly building trust, showcasing your expertise, and yes, even driving sales.
By the time you finish reading this, you'll have a whole new appreciation for these often-overlooked post types. Plus, you'll learn exactly how to use them and recommended Canva templates to help you create them!
Number One: Sales Posts, Your Business Backbone
I know, I know. Sales posts aren't exactly crowd-pleasers. They're not going to rack up likes like a cute puppy video or a jaw-dropping sunset. But here's the thing: they're crucial for your business. Let's break it down:
Why Sales Posts Matter
They're Your Money-Makers: Sales posts are the workhorses of your Instagram feed. They might not win any popularity contests, but they're the ones bringing home the bacon.
Repetition is Key: Ever heard the saying "The 7th time's the charm"? Well, in marketing, it's kind of true. People often need to see your offer multiple times before they decide to buy. Those sales posts? They're doing important behind-the-scenes work.
Confidence is Contagious: If you're not shouting about your amazing products or services from the rooftops, why should anyone else care? Your confidence in what you're selling is the first step in building customer confidence.
How to Make Sales Posts Work
When crafting your sales posts, remember to keep things fresh and exciting. Mix up your approach by highlighting different aspects of your product or service. One day, you might showcase a cool feature, and the next, you could focus on a specific problem your offering solves.
Don't forget the power of storytelling – people love a good transformation tale, so share how your product or service has changed someone's life for the better. While creativity is key, it's also important to be clear and direct.
Don't leave your audience guessing – tell them exactly what you're offering and how they can get their hands on it. Keep in mind that a truly effective sales post goes beyond simply pushing your product. It's about demonstrating to your audience how your offering can improve their lives.
When you find that perfect balance between selling and providing value, that's when the magic happens. Your posts will not only catch eyes but also capture hearts and, ultimately, customers.
Number Two: Client Testimonials, Your Social Proof Superpower
Okay, let's face it. A screenshot of someone singing your praises isn't going to break any Instagram engagement records. But don't let that stop you from sharing these gems. Here's why testimonials are Instagram gold:
The Power of Testimonials
Expert Status Unlocked: When others vouch for you, it's like getting a badge of honor. Testimonials help establish you and your brand as the go-to experts in your field.
Show, Don't Just Tell: Testimonials give concrete examples of the transformations your business can provide. It's one thing for you to say you're great, but it's a whole other ballgame when your happy clients say it.
Building Trust: People trust other people more than they trust businesses. Testimonials give potential customers the confidence to take that leap and buy from you.
Making Testimonials Work on Instagram
When it comes to sharing testimonials on Instagram, presentation is key. Instead of relying solely on text, try creating eye-catching graphics that feature standout quotes from your happy customers.
If you really want to pack a punch, consider using short video clips of satisfied clients singing your praises – seeing and hearing real people share their experiences can be incredibly powerful. But don't stop at just posting compliments; tell the whole story. Share your client's journey, from the problem they faced to how your product or service provided the solution. This approach not only showcases your effectiveness but also helps potential customers see themselves in similar situations.
And one thing you DON'T want to forget: always get permission before sharing someone's testimonial. It's not just polite, it's often legally required. To sweeten the deal and show your appreciation, consider offering something in return, like a discount on their next purchase. This gesture not only ensures you're using testimonials ethically but also encourages ongoing customer loyalty.
Number Three: Meet the Team, Putting Faces to Your Brand
Alright, I get it. Your team's profiles might not be the most thrilling content for your Instagram audience. But hang on a second, because these posts are doing some heavy lifting behind the scenes:
Why "Meet the Team" Posts Matter
Showcase Your Structure: These posts give your clients a peek behind the curtain. They see that you've got a solid team ready to help them.
Culture Club: Your company culture is part of your brand. "Meet the team" posts are a great way to show off what makes your business unique.
Employee Appreciation: When you feature your team members, it makes them feel valued. Happy employees lead to happy customers!
Solo Show? No Problem!: If you're a one-person show, use this as a chance to reintroduce yourself to your audience. People love supporting small business owners!
Making "Meet the Team" Posts Shine
When introducing your team on Instagram, don't be afraid to get personal and show the human side of your business. Share interesting tidbits about your team members that go beyond their job titles. Maybe highlight their favorite aspects of their work or reveal some of their quirky hobbies – these details help your audience connect with the people behind your brand.
To make your posts more dynamic, move beyond traditional headshots and capture your team in action. Show them collaborating on projects, interacting with clients, or even having fun at company events. These action shots give followers a glimpse into your company culture and the energy that drives your business.
Remember to spread the love when it comes to featuring team members. Don't fall into the trap of showcasing the same faces over and over. Instead, rotate regularly and give everyone their moment to shine. This approach not only keeps your content fresh but also demonstrates that every team member plays a valuable role in your company's success.
The Big Picture of Instagram Content Strategy Success
So there you have it - three types of Instagram posts that might not break your engagement records but are absolutely crucial for your overall social media strategy. Because here is the thing... while it's easy to get caught up in likes and comments, true Instagram success isn't just about those flashy metrics. It's about building a well-rounded presence that:
Sells your products or services effectively
Builds trust with potential customers
Shows the human side of your brand
By incorporating sales posts, client testimonials, and "meet the team" content into your Instagram mix, you're creating a fuller, more authentic picture of your business. You're not just chasing likes - you're building a loyal customer base and a strong brand identity.
Remember, every post doesn't need to go viral to be valuable.
These "low-engaging" posts are laying the groundwork for long-term success. They're building trust, showcasing your expertise, and giving your audience the information they need to make informed decisions about your brand. So don't shy away from these posts. Embrace them as part of your strategy. Mix them in with your more "exciting" content. Create a balance that tells your whole brand story.
And hey, who knows? With some creativity and authenticity, you might find that these posts start engaging your audience more than you expected. After all, people appreciate honesty, value expertise, and love connecting with the humans behind the brands they support. So go ahead, create that sales post. Share that glowing testimonial. Introduce your amazing team (even if it's just you!). Your Instagram feed - and your business - will thank you for it.
Now, get out there and start posting! Your Instagram success story is waiting to be written, one "low-engaging" but high-impact post at a time... and if you need help creating these posts, check out our Canva Template membership, Your Template Club, where you can use all of the templates featured above!
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Manu Muraro is the founder of Your Social Team, an Instagram training membership and template shop that help social media managers and Instagram-savvy small business owners to grow engagement and sales using Instagram and content marketing, without the overwhelm. Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2021, Manu started Your Template Club, a Canva template subscription service to help social media professionals and Canva-savvy business owners to create content that performs on Instagram, add more Instagram features into their strategy, such as Instagram Lives and Reels, and save time.