3 Strategic Ways to Use Instagram Pinned Posts for Your Small Business
A Complete Guide on How to Use Instagram's Pin to Profile Feature
If you've been keeping tabs on Instagram's latest updates, you might have noticed a nifty little addition that could change the game for your profile's appearance and functionality. Yes, I’m talking about the pin to profile feature that lets you highlight up to three Posts or Reels at the very top of your profile.
But it's not just about showing off your favorite snaps or videos—there's a strategy to it! Let me walk you through three clever ways to use this feature to captivate your audience and enhance your online presence. This feature provides a fantastic opportunity to strategically showcase your content!
Strategy One: Pinning Your Best Content
First things first, let’s talk visibility. Your Instagram profile is like your personal gallery, and what better way to impress your visitors than by putting your best foot forward? Pinning your highest performing posts at the top is a brilliant move. This approach not only enhances the visual appeal of your profile but also helps in retaining visitor interest.
Think about it: these are the posts that resonated most with your audience, so they’re likely to capture the attention of new visitors too.
It’s like having your greatest hits album ready to play, ensuring anyone who stumbles upon your profile gets a taste of your finest content right off the bat. By strategically selecting and pinning your top-performing Posts or Reels, you ensure that new visitors to your profile immediately engage with your best content.
Strategy Two: Providing Essential Information
Moving on to a bit more of a tactical approach—using the pin feature to streamline business information. This is where you get down to business, quite literally.
You can create three strategic posts: one introducing you or your brand, another offering a tempting freebie to lure visitors into your email list (because who doesn’t love freebies?), and a third explaining how potential clients can engage with your services.
This method not only makes crucial information readily accessible but also enhances user experience by providing everything a newcomer might need to know, all neatly pinned right at the top. Efficient, effective, and oh-so-smart!
Strategy Three: Creating An Engaging Profile Banner
Now, for my favorite part—turning your profile into a visually appealing billboard. Yes, you heard that right! Think of the pin feature as your canvas to create a banner-like effect across the top of your profile.
This isn't just about aesthetics; it’s about making a powerful visual statement that communicates your most important messages instantly. Whether it's showcasing new products, announcing a sale, or highlighting a special event, this approach ensures that your key message strikes viewers the moment they visit your profile.
And if you aren't sure exactly how to create one of these banners, we have Canva templates designed specifically with this strategy in mind inside of Your Template Club!! You can join here, and get immediate access to these templates!
Our experience has shown that these pin banners are highly effective in:
converting new profile visitors into email subscribers
displaying key information for conversion during a launch, campaign, or sale
provides an important, and unified message to your followers
Bonus Tip: Personally, we use the same (very detailed) caption across all of the posts for that banner! Using consistent captions across these posts can unify the message and enhance the banner’s impact. This tactic not only draws attention to your sale, campaign, or powerful message that you want to get across to current and new visitors alike!
How to Pin Posts to Your Profile on Instagram
If you're ready to start pinning but not quite sure where to begin, don't worry—it's incredibly simple! First, navigate to your Instagram profile and scroll through your posts until you find the one you want to pin. Tap the three dots in the top right corner of the post. This will open a menu with several options; look for one that says “Pin to Your Profile” and tap it.
Voilà! The post will immediately move to the top of your profile, staying there until you decide to unpin it or replace it with another post. Remember, Instagram allows you to pin up to three posts simultaneously, so choose wisely to ensure your profile looks exactly how you want it to.
Why Pinning Your Posts on Instagram Matters...
Implementing these strategies not only maximizes the potential of your Instagram profile but also sets you apart from the crowd. It's not just about pinning random posts; it's about thoughtful placement and strategic presentation that align with your goals and brand image. By curating content that serves a specific purpose, you can effectively guide new visitors through your profile, turning them from casual browsers into loyal followers or even customers.
So, whether you’re looking to showcase your best work, streamline key business information, or make a visual splash, Instagram’s pin posts feature offers a dynamic way to enhance your profile’s impact and functionality.
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Manu Muraro is the founder of Your Social Team, an Instagram training membership and template shop that help social media managers and Instagram-savvy small business owners to grow engagement and sales using Instagram and content marketing, without the overwhelm. Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2021, Manu started Your Template Club, a Canva template subscription service to help social media professionals and Canva-savvy business owners to create content that performs on Instagram, add more Instagram features into their strategy, such as Instagram Lives and Reels, and save time.