5 Canva Templates That Will Help Sell Your Products on Instagram
When you think about selling your products on social media, specifically on Instagram, how do you feel about it?
Icky?
Confused?
Lost?
Or maybe - you feel confident enough to share your products on social media to encourage people to purchase, but all you hear are crickets?
I know EXACTLY how that feels, and let me tell you, there are a few simple tricks I have up my sleeve to bring you out of this selling funk, and really get your products into the forefront of your audience and increase your sales!!
Whether you sell digital or physical products, here are some of my favorite Canva designs to stop the scroll, encourage people to purchase, and are much more engagement worthy that posting just a branded product image!
TEMPLATE PACK Number One: The Salesy Pack
This first one *might* seem a bit self-explanatory, just based on the name of the title.
Why These Templates Work
Each of the 50+ Canva templates in this sales-driven pack feature one or more of the following things to help GRAB attention:
Eye-catching stock video and imagery
Elements that complement Instagram trends
Big, bold typography
Unique layering and collage-based design
In order to get your audience to read your caption, so they can understand the details and features of your product, they must first stop scrolling.
The main focus of this pack is to do JUST THAT. If you don’t stop them from scrolling you will never be able to encourage your audience to make a purchase.
And as a bonus, with this pack, there are strategically placed visual elements and text prompts that address your ideal customer’s pain points and helps push the sale along using visual cues.
TEMPLATE PACK Number Two: Reels Testimonials
The BEST way to sell anything is through the power of customers that have already made a purchase, and will advocate for your product!
Why These Templates Work
Each of the fully built out, customizable, ready-to-post Reels Canva templates has the following main features:
A video component to adhere to the content posted on Instagram Reels
The ability to add video testimonials from your very own customers
An area to boldly display a review from a happy client
Bold typography and elements to engage your audience
Long gone are the days when you can simply post a screenshot of a review in your feed, or include a 2-minute video testimonial from one of your clients.
Words from your customers’ mouths is arguably the most powerful marketing tool when it comes to selling your products and converting your Instagram followers into buying customers. But you have to take these powerful testimonials out of your emails and off of your website and strategically post them for your Instagram audience to see!
Keyword being: STRATEGICALLY!!
Whether you have a written testimonial that would pair perfectly with a Beyonce GIF, or you have a review screenshot to combine with a stunning stock video, or better yet, you have a shortened video testimonial to accompany bold text to really hit your message home… there is so much variety when using these templates.
You will have content for weeks to come!!
TEMPLATE PACK Number Three: The Cutest Mockups
Mockups are ALLLLLL the rage when it comes to creating viral, engagement-worthy content for your Instagram feed… and if you can tie in a product you are selling, you have struck gold, my friend!
Why These Templates Work
Each of these customizable, digital mockup templates includes one or more of the following features:
A design worthy of being featured on the explore tab on Instagram
Backgrounds that compliment the main feature of each design
A “digital mockup” element that fits in with any trending content on Instagram
An engagement worthy component that will encourage followers to like, share, comment, or save!
Mockups have truly been all the rage for the last few years on Instagram, and I don’t see these slowing down anytime soon for one reason in particular…
Your audience can DIRECTLY relate to the message and imagery in a mockup. Combine that with a powerful message to address their pain point, and provide a solution through your product, and BOOM… money in the bank directly from your Instagram posts!
By jumping on an Instagram trend like these mockups, you are encouraging your audience to engage with your content, you are giving them an incentive to do so, and even if they don’t purchase from you at that moment, that engagement can lead to sales from other users on the platform!
TEMPLATE PACK Number Four: 3-Page Seamless Carousel
According to Later, carousels still outperform photos and video feed posts when it comes to engagement! Engagement for carousels is around 3.11% versus images at 2.76% and videos at 2.60%
Why These Templates Work
When working with these seamless Instagram carousel Canva templates, there are a few things to keep in mind that will help prime your audience for a sale:
Strategic copy prompts and bold titles to draw your audience in
Overlapping graphics, elements, and visuals to encourage your viewer to keep swiping
Text features to quickly explain the benefits of your product
Cohesive and unique designs to encourage followers to follow your call to action
With the ability to provide more information in a visual way, carousels are the go-to to explain your product more in-depth to your followers, and help you sell more effectively!!
Plus - these templates can fit any brand and are customizable no matter what product you sell!! Here is a quick tutorial on how you can easily adapt these templates to fit your needs!
TEMPLATE PACK Number Five: GIFs Speak Louder Than Words
I mean, c’mon, who doesn’t want to laugh at a funny meme on the internet… especially with a GIF that is immediately recognizable and relatable!
Why These Templates Work
These GIF templates can help you create the perfect meme to fit into your Instagram aesthetic, encourage engagement, and produce a sale. Each of these templates includes a few important elements:
Large text that is easy enough to read even from your profile
Short copy (and prompts) strategically written to address your customer’s pain points
A relatable moving GIF that correlates to the copy and overall messaging
Share and save worthy content topics to foster even more engagement
GIFs and memes are the perfect way to “sell without selling,” even though you all know that we looooovveee social selling and being clear and salesy on Instagram!
With these types of posts, you aren’t shoving your product in your customers’ faces but rather you are creating content that they can relate to in an entertaining way. By entertaining them with a piece of content that addresses an issue they are currently facing, you are able to provide them with a solution without saying “BUY MY STUFF!”
NEED MORE HELp TO SELL ON INSTAGRAM? TRY OUR DONE FOR YOU SALES CAMPAIGN, The 8-Day Campaign
In case you wanted a little bit more than just a Canva template to help sell your product, how about an entire campaign template to sell your product?? I promise it’s not too good to be true!
Why These Templates Work
If you want to sell on Instagram without the burden of being too “salesy” this entire lesson and template combination pack is perfect for your business to set up a rinse and repeat strategy for selling your product:
A proven, templated, strategy to build out an 8-day sales campaign that boosts revenue
20+ Canva templates that not only sell your product but also help boost engagement on Instagram feed posts, Instagram Lives, Instagram Stories, and Instagram Reels
Caption templates with copy that is fill in the blank, and written to encourage sales
PSA: It is ok to sell your products on Instagram and you can have fun doing so… and your followers will still obsess over your content!
gain access all to all of the canva templates listed above when you join Your Template club!
Don’t need all the templates?
Shop Instagram templates designed by an expert to grow engagement separately at our template shop!
Manu Muraro is the founder of Your Social Team, an Instagram training membership and template shop that help social media managers and Instagram-savvy small business owners to grow engagement and sales using Instagram and content marketing, without the overwhelm. Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2021, Manu started Your Template Club, a Canva template subscription service to help social media professionals and Canva-savvy business owners to create content that performs on Instagram, add more Instagram features into their strategy, such as Instagram Lives and Reels, and save time.